Understanding Consumer Behavior Assignment


Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers’ needs based on the information collected. This is an example of ________ marketing. 

  1. undifferentiated
  2. relationship
  3. consumer-generated
  4. database

A consumer with a(n) ________ attachment to a product uses the product as part of his or her daily routine.

  1. nostalgic
  2. interdependent
  3. positivist
  4. psychographic

A digital native is someone who ________.

  1. is a heavy user of alternate reality games (ARGs)
  2. grew up in a “wired” and highly networked world
  3. belongs to a consumption community
  4. participates in database marketing

The National Advertising Division of the Council of Better Business Bureaus is an example of a(n) ________. 

  1. industry watchdog
  2. social marketer
  3. culture jammer
  4. federal agency

Researchers who argue that the field of consumer behavior should not be a “handmaiden to business” believe that consumer behavior research should ________.

  1. be judged in terms of its ability to improve marketing practices
  2. focus on understanding consumption for its own sake
  3. have a market-oriented focus
  4. aim to apply knowledge to increasing profits

Which of the following social science fields would most likely be associated with macro consumer behavior?

  1. cultural anthropology
  2. clinical psychology
  3. experimental psychology
  4. human ecology

A student of postmodernism is most likely to believe that the world in which we live is a(n) ________, or a mixture of images.

  1. consumerspace
  2. paradigm
  3. pastiche
  4. alternate reality

Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority’s formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny gave up and decided to order her dress online and just return it if it wasn’t exactly right. This decision took place in the ________ stage of Jenny’s consumption process.

  1. pre purchase
  2. purchase
  3. influence
  4. postpurchase

Evan does business in South America. He has mastered Spanish and many cultural norms, but he still has problems with cultural differences in ethics. Many of the regulatory officials Evan must deal with expect bribes. Evan solves this problem by bringing with him a number of moderately priced watches. When an official admires his watch, Evan offers it to him or her as a gift. Later he puts a new watch on his wrist. Evan’s situation demonstrates that ________.

  1. a small lapse of ethics is acceptable
  2. universal values are the basis of business ethics
  3. laws regulating business have become uniform because of the demands of a global economy
  4. different cultures define ethical business behaviors differently

An advertisement for a national shampoo shows a plain woman using the product, then transforming to a gorgeous woman with a new hairstyle, dressed in elegant clothes, waiting for the “man of her dreams” to appear on her doorstep. This advertisement best illustrates which of the following criticisms of the marketing system?

  1. Marketers create needs.
  2. Marketing makes society overly materialistic.
  3. Marketers control popular culture.
  4. Marketers promise miracles.

George says that he sees everything as “black or white no in between.” George would most accurately be characterized as a(n) ________.

  1. interpretivist
  2. collectivist
  3. consumerist
  4. positivist

Which of the following refers to the process by which the way a word sounds influences the listener’s assumptions about what the word describes?

  1. semiotics
  2. audio watermarking
  3. the principle of similarity
  4. sound symbolism

The minimum difference that can be detected between two stimuli is known as the ________.

  1. “bare” minimum
  2. j.n.d. (just noticeable difference)
  3. gradual differentiation
  4. graded difference