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Digital marketing tools and research digital marketing

Digital marketing tools and research digital marketing

Digital marketing tools and research digital marketing

This assignment requires you to compare digital marketing tools and to research digital marketing platforms that are commonly used today to implement these tools.

Utilize the Unit IV Assignment Template for the assignment.

Part I: Digital Marketing Tools

Digital marketing tools used today include email, websites, search engines, social networks/social media, mobile devices, and blogs. As new digital marketing tools come out daily, please feel free to include them in your submission.

For Part I, select and analyze a minimum of four digital marketing tools. Once you have completed the chart in the template, ensure that you discuss the following items in an essay format (not a question-and-answer format) under the chart.

Explain the main strengths of each of the digital marketing tools.

Analyze each of the digital marketing tools by providing a real-world scenario in which it would be the most effective.

Describe potential ethical issues that marketers need to be cautious of when using each of these digital marketing tools and specifically the use of web analytics.

Part II: Digital Marketing Platforms

Now that you have a good understanding of digital marketing tools, research digital marketing platforms currently being used to enhance the implementation of these digital marketing tools. Select a minimum of five platforms to research, ensuring that you are discussing the following items below in an essay format (not a question-and-answer format).

Explain the platforms.

Explain how effective the digital marketing platforms are in enhancing digital marketing tool(s).

Describe how effective the platforms could be in reaching and influencing target markets.

Your completed assignment must be a minimum of four pages in length, not counting the title page and references page. Adhere to APA Style when creating citations and references for this assignment. Include a minimum of two academically credible references beyond the textbook. Also, cite and reference the five digital platform websites that you selected to research. Utilize the CSU Online Library to locate at least one of your sources.


You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument

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