Weaknesses and Threats portion Assignment 13

Overview: Now that we are beginning the final stage of the social media marketing plan (SMMP), Cherie would like you to create a brief contingency strategy. This should be based on three macro-environmental factors that may potentially impact the iShirt campaign.

Instructions:

In preparation for your presentation to senior management, you need to complete the SWOT analysis and determine external forces that could impact the iShirt campaign.

Key elements of this Phase include:

• Complete the SWOT analysis – Create the Weaknesses and Threats portion of the SWOT in the chart template. Refer to Figure 4-1 in the textbook for examples.

• Choose three macro-environmental forces that could impact the SMMP – Please explain how these three external forces could affect the iShirt campaign, and how Apple could prepare to adapt.

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This Phase 6 submission will become part of your final project

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Here are the requirements for the Phase 6 part of your final plan:

• Using the Phase Six Worksheet provided in the assignment, create a one-two page paper describing the Phase 6 part of your final plan (plus separate Reference page and SWOT analysis).

• Include at least 2 separate credible resources to back up the details of your plan.

• This is a business course so spelling, grammar & professional business writing format count.

• Refer to the final Social Media Marketing Plan for assignment details and grading rubric.

This is the worksheet things…

List Apple’s Weaknesses

List Apple\\\’s Threats

Macro-Environmental Forces:

Requirements: 1 page

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You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.